Sber Devices
In the fall of 2020, SberDevices, a subsidiary of Sber, presented a range of speakers with built-in AI assistant Salut, as well as the SberPortal smart display. The company turned to us for visual content for the promotional pages of the new products.
Atmospheric technical visualisations highlight the characteristic features of the devices, exploring their appearance, structure, and functionality.
SberPortal is a smart display with Harman Kardon sound and an AI camera for video calls, a device developed in-house by Sber.
«Salut» is a family of virtual assistants. It has three different characters, each with their own personality, voice, and intonation. Accompanying owners of smart devices from SberDevices, they make life easier.
To emphasise the engineering solutions of SberPortal, we designed a detailed explosion diagram in 3D with meticulous choreography, detailing, and photorealistic spreads. The highly realistic graphics and material textures create a sense of tactile interaction with the gadget even through the screen.
To illustrate the innovativeness and features of SberPortal’s new products, we used CG illustrations. We paid close attention to finding the right visual accents, camera angles, and perfect lighting to convey the desired emotions and atmosphere on a sensory level.
