Kaspersky
Kaspersky is a leading cybersecurity company offering digital defence solutions for b2b companies and individual users.
As part of the company’s rebranding, we needed to develop a 3D brand identity.
The project included the creation of 3D brand graphics, image animation, development of motion behaviour of the brand mark and logo, development of corporate icons and graphic content of product communications.
Cyber-immunity is the core idea of the visual language. We presented Kaspersky as a safe space, a world free of any threats and risks.
Illustrating this idea, we proposed a recognisable 3D graphics solution.
We tried to convey the new character of the brand and reflect it in the whole case — through animated behaviour, clean and soft landscapes, colour palette, as well as through the image of a guarding scanning beam.
All devices on the mock-ups are now illuminated from the inside or are placed in an illuminated safe space.
