Yandex Go
Yandex Go is a single application that brings together services related to solving everyday tasks and getting around in the city — from taxis, car sharing and freight transport to grocery delivery and ready-made food delivery from restaurants. The main idea of Yandex’s universal application is to make people’s lives easier.
For the launch of the service, we created a product commercial.
At the core of the corporate identity concept is the logic of the app: On the main screen of Yandex Go, all the services are presented in a smart feed of shortcuts, providing the user with quick access to functions most relevant to them at the moment.
Split blocks from the previous design system turned into shortcut cards, directly referring to the look of the app.
An important visual element is the line, a metaphor for the road on the map.
We utilised the elements of the identity and interface in the video. We brought them and an entire world inside the service to life in 3D.
The resulting video conveys the mood of the tech-savvy lifestyle application, showcasing its functionality and various usage scenarios.
